Find The Best Affiliate Networks in Brazil

Brazil is the leading affiliate market in Latin America, with a 30% annual growth rate, making it one of the most promising regions for affiliate marketers. Brazil's advertising spending will amount to approximately 15.7 billion U.S. dollars in 2024, up eight percent from 14.5 billion dollars in the previous year. The market is projected to continue growing significantly through 2025, driven by increasing digital adoption and e-commerce expansion.

There were 187.9 million internet users in Brazil at the start of 2024, when internet penetration stood at 86.6 percent. The mobile landscape is particularly impressive, with approximately 99 percent of internet users surveyed in Brazil between March to July 2023 saying they had accessed the World Wide Web using mobile phones. Additionally, a total of 210.3 million cellular mobile connections were active in Brazil in early 2024, with this figure equivalent to 96.9 percent of the total population. This overwhelming mobile dominance means that adopting a mobile-first approach is absolutely critical for success in the Brazilian market.

The Brazil E-commerce Market size was estimated at USD 50.98 billion in 2024 and is expected to reach USD 62.87 billion in 2025 and grow at a CAGR of 18.91% to reach USD 149.46 billion by 2030. A significant development in payment preferences has emerged with the rise of Pix, Brazil's instant payment system. Pix has become a global model for digital payments worldwide and in 2024, Pix achieved an impressive 40% share of e-commerce volume, becoming the most widely used payment method. The adoption rate is remarkable, with approximately 75% of Brazil's population using Pix, making it essential for affiliate marketers to ensure their offers support this payment method.

The affiliate marketing landscape in Brazil shows strong performance indicators, particularly in mobile traffic where mobile affiliate traffic has a 30% higher conversion rate than desktop traffic. The influencer marketing segment is also expanding rapidly, with the Influencer Advertising market in Brazil projected to grow by 10.30% (2024-2029) resulting in a market volume of US$748.20m in 2029. Social media penetration supports this growth, as Brazil was home to 144.0 million social media users in January 2024, equating to 66.3 percent of the total population. However, it's important to note that LATAM: Brazil, in particular, is highly competitive and recommended for experienced marketers.

The most effective traffic sources in Brazil include push notifications, which perform exceptionally well in the LATAM region, along with social media platforms like Instagram, TikTok, and Facebook. Native advertising and mobile-optimized campaigns also show strong performance. The key to success lies in understanding local preferences and ensuring all campaigns are optimized for mobile devices given the overwhelming mobile usage patterns.

Fixed-odds betting operations in relation to sport events and online games are now allowed upon licensing from the Ministry of Finance. The regulated framework encompasses online sports betting, online casinos, and fantasy sports, all of which are now fully legal and regulated under federal licensing. While land-based casinos remain prohibited, there are plans to vote on legalizing land-based casinos in the first half of 2025, which could further expand the market.

The Brazilian gambling landscape underwent a historic transformation at the beginning of 2025. Brazil launched its regulated online gambling market on 1 January 2025, awarding licences to a handful of operators. This represents a shift from decades of prohibition and opens up significant opportunities for affiliate marketers in the gambling vertical.
Fixed-odds betting operations in relation to sport events and online games are now allowed upon licensing from the Ministry of Finance. The regulated framework encompasses online sports betting, online casinos, and fantasy sports, all of which are now fully legal and regulated under federal licensing. While land-based casinos remain prohibited, there are plans to vote on legalizing land-based casinos in the first half of 2025, which could further expand the market.