Find The Best Affiliate Networks in Colombia

Colombia has a rapidly developing digital landscape that presents significant opportunities for affiliate marketers. At the start of 2024, Colombia's internet penetration rate was 75.7 percent of the total population, representing approximately 39.5 million internet users. Though it still faces structural challenges typical of the region, Colombia has emerged as a key player in Latin America's digital transformation. Mobile internet adoption is particularly strong, with over 67.81 percent of mobile phone users accessing the internet on their devices. This makes mobile-optimized campaigns essential for success.

Colombian traffic patterns align with global trends, showing an increase in mobile dominance. Over 50% of affiliate traffic originates from mobile devices, a particularly relevant statistic for Colombia, given its mobile-first internet adoption. The digital advertising market shows promising growth potential, with 71% of total ad spending projected to come from mobile by 2028. Since Colombian users primarily access the internet via mobile devices, affiliate marketers should prioritize mobile-responsive landing pages, fast-loading content, and mobile-optimized conversion funnels to maximize campaign effectiveness.

Affiliate marketers targeting Colombian traffic should focus on proven sources of traffic. Seventy-eight percent of affiliate marketers use SEO as their primary source of traffic, while 25% use social media. Affiliate marketing's performance-based nature aligns well with Colombia's developing digital economy, where businesses increasingly seek measurable ROI from their marketing investments.

Online gambling is fully legal and regulated under the 2016 eGaming Act, which requires all operators to obtain a license from Coljuegos, the national regulatory body. This creates a legitimate market for affiliate marketers working with gambling offers, as online gambling in Colombia is legal and regulated. Players can enjoy interactive gaming, betting, and poker. However, operators must navigate strict licensing requirements, including substantial annual fees and compliance with updated responsible gambling regulations from October 2024.