TripleLift

TripleLift is a programmatic advertising platform focused on formats like native, display, video, and CTV. It connects publishers and advertisers using CPM and CPC pricing models. It supports in-feed, in-article, carousel, and video ad placements. Publishers get a dedicated account manager, access to reporting tools, and first-party targeting via TripleLift Audiences. Advertisers benefit from advanced segmentation and privacy-first targeting while serving visually integrated ads across premium publisher inventory.

For publishers:

No minimum traffic is required to join TripleLift. The minimum payout threshold is $50. Payments are issued on a Net‑30 schedule, i.e. within 30 days after the end of the billing month, and TripleLift deducts a 2 % financing fee from exchange revenue. Payout methods include wire transfer and other options.

For advertisers:

TripleLift supports both CPM and CPC pricing. Maximum CPM rates range up to about US $3. At scale, TripleLift has delivered up to ~25 % lower CPM and ~10 % lower CPC using its first‑party Audience segments versus traditional approaches.