Taboola is a leading content discovery and native advertising platform. Taboola offers diverse inventory with various placement types and creative formats including video, display, and native ads, designed to drive conversions and measurable outcomes at scale. The network serves both advertisers seeking to reach qualified audiences through intent prospecting and conversion targeting, and publishers looking to monetize their content through sponsored recommendations and content widgets.
For publishers:
Taboola processes payments exclusively through Payoneer accounts created with Taboola-generated links, with payments issued 45 days after the end of each month on NET-45 terms. Publishers must meet a minimum traffic requirement of 500,000 monthly page views to qualify for the platform, though the specific minimum payout threshold amount is not publicly disclosed.
For advertisers:
Taboola operates on CPC (cost-per-click) and CPM (cost-per-mille) pricing models, with minimum bids starting as low as $0.01 per click. Advertisers can pay via wire transfer, ACH, SEPA, check, or credit cards (MasterCard, Visa, American Express, and Discover), with automatic billing increments typically set at $100 and credit card payments incurring a processing fee of approximately 2.5% to 3.5% depending on region.
