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Strossle

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Description

Strossle connects publishers and advertisers through a network of premium media sites. It uses machine-learning recommendation widgets that blend editorial and paid content in a contextual format. Publishers show customized content recommendations in custom widgets that match the site's design, while advertisers share article links on those sites via Strossle Marketplace, choosing between CPM or CPC pricing models. Both sides benefit from real-time dashboards and monthly reports, which give them insights and control.

For publishers:

Publishers earn money using a simple model where they share in the profits based on how many clicks they get. Strossle issues a Final Revenue Report every month and pays out within 60 days of that report, unless the publisher invoices (reverse billing). The terms don't list a minimum payout threshold, but earnings must be at least a little bit above zero, and payments follow the monthly report. The public site doesn't specify how to pay. You'll need to clarify options like bank transfer or PayPal during onboarding.

For advertisers:

Advertisers set budgets and campaigns in the self-service Strossle Marketplace, choosing between cost-per-click (CPC) or cost-per-impression (CPM) billing. According to third-party reports, the cost-per-click (CPC) rates range from about $0.30 to $1.00. CPM options are also available, depending on where the ad is placed and who it's shown to. Advertisers receive monthly bills and must pay within 30 days of the invoice date. The Terms of Service explain the interest penalties that apply if they don't pay on time.

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