StackAdapt

StackAdapt is a self-serve programmatic advertising platform that allows marketers, agencies, and publishers to plan, execute, and analyze campaigns across native, display, video, and connected TV. It uses real-time audience targeting and machine learning. StackAdapt integrates first- and third-party data for precise segmentation and supports custom segments and lookalike audience expansion. It also provides tools for creative management, campaign execution, and reporting.

For Publishers

Publishers must meet StackAdapt’s quality and technical integration standards to join the supply side, including compliance with policies and tagging requirements. Publisher payments are handled on a monthly basis.

For Advertisers

Advertisers using StackAdapt’s self‑service platform face no fixed monthly spend minimum; inventory is bought via CPM, CPC, or CPE bidding aligned with campaign goals. Managed service campaigns may require a budget commitment, commonly starting in the tens of thousands of USD, depending on targeting specifics and format. Reported CPM ranges for specific audiences (e.g. healthcare professionals) span from approximately $8 to $35, while average CPM or CPC typically depends on vertical, geography and data provider.