Nativo

Nativo is a native advertising platform that embeds ads in the style of content - including articles, videos, and displays - directly within publishers’ editorial streams. It enables advertisers to reach audiences programmatically without relying on cookies. Nativo offers advanced analytics via Native IQ and supports performance-based models (CPC, CPM/eCPM, and vCPM) for publishers and brands.

For publishers:
Publishers can sign up regardless of traffic volume. Payments are issued on a NET 45 or NET 60 basis, with a minimum payout threshold of $50. Publishers can choose between delivery-based pricing (eCPM or vCPM) and performance-based pricing (CPC) depending on placement and visibility. Maximum CPM rates can reach around $7.

For advertisers:
Advertisers can run campaigns via self-service or managed setups, with pricing based on CPM, CPC, or CPE. Average cost ranges fall around $3–$7 CPM, and typical CPC rates start at roughly $0.10–$0.50 per click, depending on targeting and vertical.