AdRoll

AdRoll is an ad network and programmatic platform that enables marketers to run coordinated display, social and email campaigns across web and mobile, with dynamic retargeting and audience targeting capabilities powered by machine learning and real‑time bidding.

For publisher

Publishers integrate with AdRoll as a supply‑side platform (SSP) to monetize inventory across display, video, native and email. While AdRoll itself does not list a public publisher payout threshold, publishers’ payment terms depend on their chosen managed or self‑serve model. Payment methods typically include credit card, PayPal or bank transfer via a postpaid billing system. Publishers using managed services (e.g. RAMP) must meet higher spend thresholds—corresponding to advertiser-side minimums—though AdRoll doesn’t specify a public minimum payout amount.

For advertiser

Advertisers must commit to a minimum daily campaign budget of $10 and a minimum daily spend threshold of $5 in order to launch campaigns on AdRoll. AdRoll employs dynamic CPM pricing (based on impression value), which means CPC or CPA rates vary across industries and targeting types rather than being fixed. Standard billing options are weekly automatic postpaid (default) or monthly postpaid for accounts that qualify (typically over $5,000/month).